If the point-of-purchase marketplace were the standard of measure for business leadership, who would dominate?

Question

Quizplus · Accepted Answer

Studies show that women make up to 85% of all consumer purchases, making them the dominant force in the point-of-purchase marketplace. Therefore, businesses that have strong female leadership or target their products/services towards women have a higher chance of success in this marketplace.

If the Point-Of-Purchase Marketplace Were the Standard of Measure for Business