Joe remembers to buy his wife, Ann, an anniversary present because to word "anniversary" contains his wife's name. This type of memory aid is illustrative of:

Question

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The keyword method involves associating a familiar word or name with a new word or information to remember it, as Joe does by associating "Ann" in "anniversary" with his wife's name to remember to buy a present.

Joe Remembers to Buy His Wife, Ann, an Anniversary Present