Max Weber argued that by promoting individualism, Protestantism created a social culture whereby capitalism could flourish.

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Max Weber's famous work, The Protestant Ethic and the Spirit of Capitalism, argued that certain Protestant values such as individualism, frugality, and a focus on hard work and worldly success, created a culture that facilitated the development of capitalism in Western Europe. He saw this as a contrast to other cultures, such as Catholicism, which he argued placed a greater emphasis on communal values and discouraged certain types of economic behavior.

Max Weber Argued That by Promoting Individualism, Protestantism Created a Social