Even when people's values, beliefs, and personal norms orient them toward proenvironmental behavior, they may not follow through due to

Question

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Both A and B are factors that can deter pro-environmental behavior, even if someone has strong values, beliefs, and personal norms. If an individual perceives that they lack behavioral control (Choice A), they may feel powerless to make a difference or may believe that their actions will not have a significant impact on the environment. Similarly, if someone perceives that their behavior will not be effective (Choice B), they may feel that their actions will not be enough to make a difference in the face of large-scale environmental problems. These perceptions can undermine even strong pro-environmental attitudes and beliefs, leading individuals to fail to follow through on their intentions to engage in environmentally responsible behaviors.

Even When People's Values, Beliefs, and Personal Norms Orient Them