The campus water conservation study described in the text harnessed _____________ to inspire participants to take shorter showers.

Question

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Cognitive dissonance is a psychological concept in which an individual experiences discomfort or tension when faced with conflicting beliefs or behaviors. In this study, participants were informed about the amount of water they were using in their showers, which may create cognitive dissonance if they believed they were using less water than they actually were. This discomfort may inspire them to change their behavior and take shorter showers.

The Campus Water Conservation Study Described in the Text Harnessed