In the 1960s, Executive Director of the Sierra Club, David Brower, took out full-page ads in the New York Times and other newspapers to protest the government's plan to

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David Brower took out full-page ads in the New York Times and other newspapers to protest the government's plan to build dams on the Colorado River that would have flooded parts of the Grand Canyon. He opposed the construction of the proposed dams because it would have resulted in the destruction of natural habitats and would have posed a threat to the local wildlife.