Effectual reasoning starts with available resources and lets the goal take shape via interaction with the environment (which may also supply resources).

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Effectual reasoning is a process where entrepreneurs start by assessing their existing resources, abilities and strengths, and then engage with the environment to explore opportunities and build a vision around what is feasible given the resources available. The process is iterative, allowing entrepreneurs to adapt to new information and opportunities as they arise.

Effectual Reasoning Starts with Available Resources and Lets the Goal