Traditionally, product development is the responsibility of either the __________ or __________ functions/departments in a company.

Question

Quizplus · Accepted Answer

Marketing and R&D/Engineering are traditionally responsible for product development. Marketing is involved in analyzing market needs and identifying opportunities, while R&D/Engineering is responsible for developing the product itself. Production, Finance, and Operations are more focused on the execution of the product once it has been developed. Management may oversee the entire process, but typically does not have direct responsibility for product development.

Traditionally, Product Development Is the Responsibility of Either the __________