A market penetration strategy could be implemented by:
A) reducing costs
B) introducing a new product line extension
C) expanding into international markets
D) All of the above

Question

Quizplus · Accepted Answer

For market penetration, the focus is on increasing sales to existing customers and attracting new customers in the current market. Therefore, reducing costs would allow a company to lower prices and potentially increase sales. Introducing a new product line extension or expanding into international markets would be more suitable for market development or diversification strategies, respectively.

A Market Penetration Strategy Could Be Implemented By