_________ represents ideation activities that a team or company undertakes to amass a valid set of product concepts.
A) Ideation
B) Concept testing
C) Concept generation
D) Concept formation

Question

Quizplus · Accepted Answer

Ideation activities refer to the process of generating ideas, while concept testing is the process of evaluating and refining those ideas. Concept formation is not a term commonly used in the product development process. Therefore, the best choice is C, concept generation.

_________ Represents Ideation Activities That a Team or Company Undertakes