New product forecasting is a key activity performed in the _________ stage.
A) Commercialization and launch
B) Technical development
C) Forecasting
D) Concept evaluation

Question

Quizplus · Accepted Answer

New product forecasting is closely tied to the commercialization and launch stage because it involves estimating potential demand and sales for the product once it is introduced to the market. This information is critical for making decisions about production quantities, pricing, and marketing efforts, all of which are important components of the commercialization and launch stage.

New Product Forecasting Is a Key Activity Performed in the _________