Product Proliferation occurs when:
A) a company offers too few variations of the same product.
B) a company offers too many variations of the same product.
C) a company offers different product lines.
D) a retailer refuses to see a company's products.

Question

Quizplus · Accepted Answer

Product proliferation occurs when a company offers too many variations of the same product, leading to confusion among consumers and inefficient use of resources. It can also lead to cannibalization of sales as different variations compete with each other for market share.

Product Proliferation Occurs When