The strongest brand connections are formed on the basis of:

Question

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Emotions play a critical role in forming strong brand connections. Consumers tend to develop emotional attachments towards brands that help them fulfill their needs and desires, evoke positive feelings or experiences, or align with their personal values and beliefs. These emotional connections create a sense of trust, loyalty, and commitment towards the brand, which can lead to long-term customer relationships and advocacy. Features and personality traits may also contribute to a brand's appeal but are often secondary to the emotional benefits it provides. Loyalty is a result of the strong brand connection, not a factor that forms it.

The Strongest Brand Connections Are Formed on the Basis Of