Recent changes in the global marketplace suggest that MNCs can sacrifice neither global integration nor:

Question

Quizplus · Accepted Answer

MNCs need to maintain both global integration and local responsiveness to succeed in the global marketplace. Local responsiveness means that the company is able to adapt to the specific needs and preferences of local markets. This can include offering products and services tailored to local cultures or adjusting marketing strategies to fit local trends. Sacrificing local responsiveness can hinder a company's ability to compete in local markets. Therefore, the best choice is A, sacrificing neither global integration nor local responsiveness.

Recent Changes in the Global Marketplace Suggest That MNCs Can