What categorical or qualitative information sources might be used to provide PR professionals with information to help define audiences or attitudes that could aid in creating a campaign?

Question

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The Answer is In creating a PR campaign categorical sources can include a wide range of options. From setting an alert for certain words, phrases, product or company names, to textual analysis from high-powered software. Other sources commonly employed are software that simply searches for designated words or phrases within a certain prescribed proximity to each other or focus groups and extended interviews based on questions that are written to elicit impressions and opinions.

What Categorical or Qualitative Information Sources Might Be Used to Provide