What are the possible issues with the Nielsen process for measuring ratings?
How would you improve the process?

Question

Quizplus · Accepted Answer

The Answer is The Nielsen process changes periodically as the company strives to represent the potential viewing audience. It may not fully represent all the different groups in a given population and there is a possibility that people who are listed as viewing a TV show may not be watching even though they are in the room. Further it is difficult to measure how many people are not listening on conventional television sources, but on smart phones or laptops.

What Are the Possible Issues with the Nielsen Process for Measuring