Why Do Members of Mainstream US Society Fear or Hate

Why do members of mainstream US society fear or hate fat bodies?

A) to distinguish themselves from 'primitive' societies, which value fat accumulation
B) it began during the American Revolutionary War, as a way of differentiating the United States from the British (i.e., John Bull)
C) being fat became associated with gluttony and greed during and after World War I, when food was scarce
D) doctors in the late 18th century thought that fat was connected with cholera
E) from social media sources starting in the 1990s