Indications are that a firm's macro environment is increasingly being shaped by supranational forces and that country markets are not always the best unit of analysis.
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Q2: Multi-domestic marketing refers to including the coordination
Q3: Integration concerns the fundamental strategy of generating
Q4: In industries with few advantages to be
Q5: Responsiveness refers to the degree to which
Q6: Global factories need to understand heterogeneous consumption
Q8: The overarching rationale for market segmentation is
Q9: In developed markets opinion leaders greatly facilitate
Q10: The primary objective of marketing communication is
Q11: Micro-level analysis of market screening will require
Q12: The foreign market legal framework determines _
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