The international market segmentation process is greatly influenced by the managers' _______
A) Worldview and perceptions
B) View of secondary data
C) View of competitors
D) View of personal convenience when visit the country

Question

Quizplus · Accepted Answer

The purpose of international market segmentation process is to identify promising and lucrative markets, while minimising risk. A manager's perception of risk in different countries is influenced by worldview and perceptions of the country.

The International Market Segmentation Process Is Greatly Influenced by the Managers