Are sustainable innovations in the interest of for-profit organizations? Please select all that apply.
A) Sustainable innovation efforts are a PR activity to ecologically minded consumers only. They do not bring profit.
B) Sustainable innovation is essential for increasing productivity and reducing resource costs.
C) Sustainable innovations open new marketed for MNEs in both advanced economies and developing economies.
D) Sustainable innovations do not exist in MNEs. They are focused on profit maximization at all costs.
Correct Answer:
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A)
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