The majority of service firms enter a foreign market using exporting

Name: The majority of service firms enter a foreign market using exporting
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Quizplus · Accepted Answer

It is false because, certainly until the rise of digitisation, it was difficult to export intangible services. Service firms were more likely to engage in FDI or to use a resource transfer mode such as licensing, franchising or management contracts.

The Majority of Service Firms Enter a Foreign Market Using