The process of maintaining awareness of opportunities and threats is known as
A)SWOT analysis
B)Environmental scanning
C)Strategic planning
D)Contingency planning

Question

Quizplus · Accepted Answer

Environmental scanning refers to the process of maintaining awareness of opportunities and threats.
Key Takeaway: Although maintaining awareness of opportunities and threats is part of SWOT analysis, SWOT analysis also incorporates maintaining awareness of strengths and weakness. Although conducting a SWOT analysis is an essential part of strategic planning, it does not encompass everything that is involved with strategic planning. Although an organization's awareness of threats is likely to highlight the need for contingency planning, those two concepts are synonymous.

The Process of Maintaining Awareness of Opportunities and Threats Is