Gus is an American salesperson making a sales presentation in Korea. The potential customer appears to be giving positive feedback and approval. He should begin the close.

Question

Quizplus · Accepted Answer

In Korean business culture, positive feedback and nods often signify politeness and understanding rather than agreement or readiness to close a deal. It's important to ensure clear and explicit consent before proceeding to close.

Gus Is an American Salesperson Making a Sales Presentation in Korea