The element about which you are observing and collecting data, such as a person, a newspaper, or an organization, is called the
A) parameter
B) sampling error
C) unit of analysis
D) sampling frame

Question

Quizplus · Accepted Answer

The unit of analysis is the specific element that is being studied or observed. The other options are not quite accurate in describing the element being studied. Parameter refers to a numerical summary of a population, sampling error refers to the difference between the actual value of a population parameter and the value obtained from a sample, and sampling frame refers to the list or directory of individuals or elements from which a sample is drawn.

The Element About Which You Are Observing and Collecting Data