Salespeople are rarely involved in market research because their time is better utilized in sales efforts.

Question

Quizplus · Accepted Answer

Salespeople can provide valuable insights into customer needs, preferences, and pain points which can inform market research efforts. Their firsthand experience with customers can be used to identify trends and patterns in the market and inform product development and marketing strategies. Therefore, involving salespeople in market research can be beneficial in the long run.

Salespeople Are Rarely Involved in Market Research Because Their Time