The value of making a product available when it is needed is referred to as ______.
A) form utility
B) time utility
C) place utility
D) possession utility

Question

Quizplus · Accepted Answer

Time utility refers to the value of making a product available at the right time, when it is needed by the customer. Form utility refers to the value added to a product by transforming raw materials into a finished product. Place utility refers to the value of making a product available in the right location or place. Possession utility refers to the value of making a product easy to purchase and own, such as through financing options or delivery services.

The Value of Making a Product Available When It Is