The interactions people have with brands before, during, and after purchase is known as ______.
A) touchpoints
B) customer journey mapping
C) decision triggers
D) formative attitudes

Question

Quizplus · Accepted Answer

Touchpoints refer to the various points of contact that a customer has with a brand, both before, during, and after a purchase. This includes everything from advertisements and social media interactions to customer service experiences and post-purchase follow-up. Customer journey mapping is a related concept, but specifically refers to the process of mapping out all of the touchpoints along a customer's path to purchase. Decision triggers and formative attitudes are both related to customer behavior, but are not directly related to the concept of touchpoints.

The Interactions People Have with Brands Before, During, and After