Which of the following factors do companies utilizing a combined pricing orientation not consider?
A) substitutable alternatives
B) competitive intensity
C) gross profitability of the transaction
D) attributes and benefits customers value

Question

Quizplus · Accepted Answer

A combined pricing orientation involves considering multiple factors such as competition, cost, customer value, and market demand. However, it does not specifically focus on the gross profitability of a single transaction, as this approach integrates broader considerations to set prices.

Which of the Following Factors Do Companies Utilizing a Combined