Social media may be sources of information salespeople utilize while planning for sales dialogue.

Question

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Social media platforms can provide valuable insights into a prospect's interests, preferences, and even their current state of mind. This information can help salespeople tailor their sales dialogue to the prospect's needs and interests, leading to a more productive sales conversation. Therefore, social media can be an important source of information for salespeople when planning for sales dialogue.

Social Media May Be Sources of Information Salespeople Utilize While