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It Is Essential for Salespeople to Focus on the Customer

Question 12

Multiple Choice

It is essential for salespeople to focus on the customer when planning the sales call because:


A) Doing so reduces the probability of the buyer perceiving the salesperson as noncustomer-oriented and/or overly aggressive
B) Doing so will guarantee the sale being made
C) Doing so will allow the salesperson to talk most of the time during the need-discovery meeting.
D) It is the only way to ensure the canned sales presentation will work properly
E) Both a and d

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