Ethan is a purchasing manager for an industrial chemical company. Kim is a salesperson for a raw materials provider is contacting Ethan in an effort to initiate a relationship. Kim is adopting a _______________________ format, which is probably the worst sales presentation format for this situation.

Question

Quizplus · Accepted Answer

A canned sales presentation is a scripted and generic approach that does not allow for customization or adaptation to the specific needs and context of the client, making it the least effective choice for initiating a relationship in this scenario.

Ethan Is a Purchasing Manager for an Industrial Chemical Company