Victoria is selling a high-end commercial copy machine to medium-sized business organizations. The machine's ability to allow users to save time by sending work directly to the copier over the wireless network is one of its ________________.

Question

Quizplus · Accepted Answer

The ability to save time by sending work directly to the copier over the wireless network is a benefit that the high-end commercial copy machine offers. Features are the characteristics of the product, while benefits are the advantages that customers gain from those features. Rational buying motives are practical reasons for purchasing a product, while emotional buying motives are more personal and subjective. Choice E is incorrect because option C does not apply to this scenario.

Victoria Is Selling a High-End Commercial Copy Machine to Medium-Sized