A written sales proposal should be somewhat vague so that the buyer must meet with the salesperson in order to learn the details of the proposal (thus giving the salesperson another opportunity to meet with the buyer).

Question

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A written sales proposal should not be vague but should clearly and thoroughly explain the details of the proposed product or service. Being intentionally vague can lead to distrust from the buyer and potentially harm the salesperson's credibility. A clear and informative proposal can demonstrate the value and benefits of the product or service and increase the likelihood of a successful sale.

A Written Sales Proposal Should Be Somewhat Vague So That