In Lindner's content analysis of journalistic accounts of the Iraq War, his sampling unit was _______ and his recording unit was _______.
A) print articles; article headlines
B) journalists; print articles
C) print articles; print articles
D) journalists; article headlines

Question

Quizplus · Accepted Answer

Lindner's sampling unit was print articles, as he analyzed a total of 970 articles from 12 different U.S. newspapers. His recording unit was also print articles, as he coded various aspects of the articles themselves, including headlines, lead paragraphs, and content categories.

In Lindner's Content Analysis of Journalistic Accounts of the Iraq