Which of the following procedures would be most effective in reducing the effects of reactive measurement?
A) Debrief participants thoroughly at the end of the experiment
B) Keep participants isolated from one another
C) Perform a laboratory experiment rather than a field experiment
D) Satisfy participants' suspicions about the experiment by providing a good cover story

Question

Quizplus · Accepted Answer

Reactive measurement occurs when participants' behavior is altered due to their awareness of being observed or measured. Providing a good cover story or satisfying their suspicions about the experiment can help reduce this effect as they are less likely to alter their behavior if they believe the experiment is not about the actual topic being studied. Thorough debriefing can also be helpful in minimizing reactive measurement, but it is not as effective as providing a good cover story. Keeping participants isolated from one another or performing a laboratory experiment instead of a field experiment may not necessarily reduce the effects of reactive measurement.

Which of the Following Procedures Would Be Most Effective in Reducing