According to Box 5.4, the social desirability effect refers to
A) class differences in happiness and mental health.
B) respondents' tendency to give answers that project a positive self-image.
C) the tendency to agree with a statement regardless of its content.
D) higher response rates obtained by pleasant than unpleasant interviewers.

Question

Quizplus · Accepted Answer

The social desirability effect refers to respondents' tendency to give answers that project a positive self-image. This can often lead to biased or inaccurate survey results.