More so than quantitative research, qualitative research facilitates the development of theory.

Question

Quizplus · Accepted Answer

Qualitative research is exploratory in nature and seeks to understand and interpret phenomena through a deep analysis of qualitative data, such as interviews, observations, and written texts. This approach allows researchers to generate new ideas, insights, and theories, and to explore complex and nuanced aspects of human behavior and experience that are often difficult to capture with quantitative measures. In contrast, quantitative research focuses on numerical data and statistical analysis, which can confirm or reject hypotheses, but may not provide a rich understanding of the underlying processes, contexts, and meanings. Therefore, while both qualitative and quantitative research have their strengths and limitations, qualitative research is particularly well-suited for theory development and hypothesis generation.

More So Than Quantitative Research, Qualitative Research Facilitates the Development