John H. Patterson of the National Cash Register Company (NCR) is generally credited with the invention of the canned sales presentation. How is it best characterized?
A) as a sales presentation that does not contain material that will require continual updating
B) as a sales presentation that is prepared for direct mailing to prospective clients
C) as a sales presentation that is unplanned and developed in response to the needs of the customer
D) as a sales presentation that is very structured and generally based on a written script
Correct Answer:
Verified
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