Lise works for a large manufacturer of women's casual clothing. Her primary responsibility is to call on retailers who carry the company's lines of clothing to make sure that they have adequate inventories of current products on hand, provide customer service, and solicit orders for the coming season. Which type of personal selling job does Lise have?

Question

Quizplus · Accepted Answer

Lise's job responsibilities involve primarily taking orders from retailers and ensuring that they have adequate inventory, which aligns with the role of an order-taker in personal selling. The other options do not fit Lise's job description as accurately. A missionary salesperson, for instance, would focus on educating potential customers about a new product or service, while a pioneer would work on establishing a new customer base. A technical support salesperson, on the other hand, would help customers troubleshoot problems with a product or service.

Lise Works for a Large Manufacturer of Women's Casual Clothing