To be successful, long-term buyer-seller relationships need to be based on mutual trust and value-added benefits.

Question

Quizplus · Accepted Answer

Long-term relationships require mutual trust between the buyer and seller. This means that both parties must rely on each other and view each other as reliable partners. Additionally, long-term relationships must include value-added benefits for both parties, such as cost savings or increased profits. Without these two key components, buyer-seller relationships are unlikely to be successful in the long-term.

To Be Successful, Long-Term Buyer-Seller Relationships Need to Be Based