Likeability and compatibility are important factors for salespeople attempting to build relationships with key gatekeepers at their customers' companies.

Question

Quizplus · Accepted Answer

Building positive relationships with key gatekeepers is crucial for salespeople, and likeability and compatibility play a significant role in establishing these relationships. Surveys have shown that customers are more likely to buy from salespeople they like and trust, and compatibility helps to ensure that the salesperson and gatekeeper can work well together to achieve the customer's goals.

Likeability and Compatibility Are Important Factors for Salespeople Attempting to Build