In evaluating business buying decisions, what are the augmented features and characteristics included in the total market offering that go beyond buyer expectations and have a significant positive impact on customer satisfaction called?
A) delighter attributes
B) functional attributes
C) psychological attributes
D) must-have attributes

Question

Quizplus · Accepted Answer

Delighter attributes are the augmented features and characteristics included in the total market offering that go beyond buyer expectations and have a significant positive impact on customer satisfaction. These attributes are not necessary for customer satisfaction but provide additional value and can even create loyalty to the brand. Functional attributes are the essential features necessary for the product or service to fulfill its intended purpose. Psychological attributes relate to the emotional or mental associations a customer has with the product or service. Must-have attributes are the basic features that customers expect from the product or service and are necessary for customer satisfaction.

In Evaluating Business Buying Decisions, What Are the Augmented Features