What is a purchase decision characterized by a somewhat familiar problem or need, moderate information requirements and limited information search, limited consideration of alternatives, and moderate levels of buying influences and financial risk called?
A) a straight rebuy decision
B) a modified rebuy decision
C) a flexible rebuy decision
D) a new task decision

Question

Quizplus · Accepted Answer

This is a description of a modified rebuy decision, which occurs when a buyer experiences a somewhat familiar problem or need, has moderate information requirements and a limited information search, considers a limited number of alternatives, and experiences moderate levels of buying influence and financial risk. In a modified rebuy decision, the buyer has some experience with the product or supplier but wants to make changes or improvements.

What Is a Purchase Decision Characterized by a Somewhat Familiar