With respect to buying teams, what is the term for individuals within an organization who identify a need?
A) initiators
B) influencers
C) users
D) deciders

Question

Quizplus · Accepted Answer

Initiators are the individuals within an organization who identify a need for a particular product or service. They may be the first to recognize a problem or opportunity that requires a solution, and they may be the ones to initiate the buying process. Influencers are those who can impact the decision-making process but may not necessarily identify the need. Users are those who will use the product or service once purchased, and deciders are those who ultimately make the decision to buy or not to buy.

With Respect to Buying Teams, What Is the Term for Individuals