An advantage of using free response measures to assess stereotypes is that

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Free response measures allow individuals to provide their own beliefs about a group's characteristics, which can provide rich information about the specific stereotypes that are present. This avoids potential biases that may occur with closed-ended measures or self-report measures that could be influenced by social desirability. However, free response measures do rely on self-report and may be affected by response bias or participant reluctance to share certain beliefs. They also are not unobtrusive, as they require individuals to actively engage in the task of providing responses.

An Advantage of Using Free Response Measures to Assess Stereotypes