In contrast to experimental research, ethnographic research

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Ethnographic research emphasizes naturalism, which involves observing and participating in the natural environment of the research participants without attempting to manipulate or control their behavior. This approach allows for a more holistic understanding of the participants' culture, beliefs, and perspectives. In contrast, experimental research often emphasizes experimental control, which involves manipulating variables in a controlled environment to test specific hypotheses and theories. Experimental research may overlook the participants' point of view in favor of achieving experimental control.

In Contrast to Experimental Research, Ethnographic Research