Keisa enjoys being a member of Kappa Delta Gamma sorority because of the indi- viduality she sees in its membership. She believes that members of other campus sororities are too similar to each other. Keisa's beliefs illustrate the

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The outgroup homogeneity effect is a psychological phenomenon where individuals perceive members of their own group (ingroup) as being more diverse and individuals from outside their group (outgroup) as being more similar to each other. Keisa's belief that members of other sororities are too similar, while seeing her own sorority as diverse, illustrates this effect.

Keisa Enjoys Being a Member of Kappa Delta Gamma Sorority