In trust-based selling, it is important for the salesperson to talk with rather than at the buyer.

Question

Quizplus · Accepted Answer

Trust-based selling is all about building a relationship with the buyer and showing genuine interest in their needs and concerns. This involves active listening and engaging in two-way communication rather than just delivering a sales pitch. By talking with the buyer, the salesperson can establish trust and create a sense of partnership, which can ultimately lead to a successful sale.

In Trust-Based Selling, It Is Important for the Salesperson to Talk