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From a Sales Manager's Perspective, What Is the Essential Difference

Question 20

Multiple Choice

From a sales manager's perspective, what is the essential difference between a sales lead (suspect) and a sales prospect?


A) The sales prospect is currently buying from a competitor and therefore has a need.
B) The sales lead has more potential to become an actual customer.
C) The sales prospect has a higher probability of becoming an actual customer.
D) The sales lead fits the ideal customer profile of the target market.

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