The process of searching out, collecting, and analyzing information to determine the likelihood of a sales lead being a good candidate for making a sale is known as qualifying.

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Qualifying involves determining if a potential customer has a need for the product or service, the authority to make a purchasing decision, the budget to afford it, and the timeline for making a decision, among other factors. This process helps sales professionals focus their efforts on the most promising leads and increase their chances of success.

The Process of Searching Out, Collecting, and Analyzing Information to Determine